Detail Marketing Plus

Developing good marketing practices is essential for business success. Many companies have good product and service concepts, but fail to grow because they do not know how to market and sell their benefits. IADE offers marketing training and consulting as an integral part of its range of services (for example, see services for startups and innovation).

Marketing Plus stands out for its specific focus on advising identified markets, such as high-potential customers.

The Marketing Plus service recruits specialized marketing consultants to:

Evaluate a company's ongoing marketing activities.

Help entrepreneurs develop detailed marketing plans based on best practice marketing strategies.

Recommend specific marketing tactics appropriate to the company's stage of development, capabilities and budget.

Provide ongoing monitoring and consulting to help implement the agreed marketing plan.

The aim of Marketing Plus is to provide independent consultancy and support in the following areas:

- Merchandise segmentation
- Grocery budget management
- Service differentiation and competitive advantage
- Development of a “marketing story” with unique selling points through word of mouth among customers
- Best media/advertising tactics to use in your district
- Recommendations on pricing, promotion, packaging, etc.

To qualify for Marketing Plus, companies must be well-established, have developed products and services with clear growth potential and be committed to improving their marketing approach.

To find out how your company can benefit from a Marketing Plus assessment, contact the IADE technical team.